Adidas Ultraboost 5 UGC shoot

Behind the Lens of a UGC Influencer Campaign with Kaja Časar

The Brief

Teaming up with Slovenian fitness influencer Kaja Časar for Adidas to translate the ultra‑lightweight performance of the new Ultraboost 5 “Light” into authentic, user‑generated content (UGC) that would resonate on social channels in Eastern Europe.

Creative Approach

Location scouting: Brutalist architecture at Magma on the coast of Tenerife offered clean lines, sandy textures and sun‑drenched golden tones that echo the shoe’s Lightboost gradient midsole.
Natural light only: Sunrise and golden hour deliver soft contrast, highlighting the semi‑translucent outsole and letting the pink‑to‑sunset‑yellow fade pop without heavy retouching.
Dynamic angles: Low perspectives and intentional motion‑blur place viewers inside the action while preserving hero sharpness on the sneaker.

Production Notes

Deliverables: 10 retouched hero stills (web and socials)
Turnaround: 48‑hour edit, delivered via online gallery and cloud workspace with color‑coded usage rights.

Why Brands & Creative Directors Work With Me

Story‑first mindset – aligning visuals with marketing objectives
Agile UGC production – light footprint, quick turnaround, always on‑brand
Data‑driven creativity – testing hooks & thumb‑stopper frames in pre‑production

Looking for a campaign photographer who blends brand storytelling with scroll‑stopping visuals? Let’s talk about elevating your next product launch.

Slovenian influencer Kaja Časar running in Adidas Ultraboost Light shoes and turquoise Adidas activewear, framed by angular concrete structures against a clear blue sky.

Kaja Časar stretching pre-run, extending her leg against a textured concrete wall while highlighting the pink-to-yellow Lightboost midsole of the Adidas Ultraboost Light sneaker; evening Tenerife cityscape in soft golden light.

Low-angle close-up of Kaja Časar’s legs mid-stride, showing the sculpted outsole of the Adidas Ultraboost Light with its pink‑to‑yellow Lightboost gradient, captured against warm-toned brutalist architecture at sunrise.

Runner running through frame with a brutalist background

 I hired Andy for a lifestyle and product launch shoot for an eyewear brand, and he exceeded expectations. He brought the creative brief to life with precision and delivered all assets promptly, even with a tight turnaround. Andy’s professionalism, attention to detail, and reliability made the entire process super easy. I highly recommend him and look forward to collaborating again in the future.
Matthew
June 9, 2025 
 It was a pleasure working with Andy on our photoshoot for our wedding photos in Tenerife. Andy is extremely thorough, and went above and beyond to help us capture beautiful moments to remember the day forever.  Before even meeting, he took time to have several calls with us to help us decide on outfits, locations, poses, and many other logistical details. He also recommended someone to help my wife with her make up and hair during the photoshoot.  During the photoshoot, we spent sunrise to dusk driving to multiple scenic spots in Tenerife. We captured stunning shots in the desert, beach, a picturesque village, and in Teide.  His editing skills are also top notch. We were very pleased with the results once he sent us the final versions of the photos.  During the whole process, we felt reassured that Andy would do a great job. He is clearly passionate about photography and wants his clients to be happy. He is also great to chat with; we had a lot of fun spending the day with him.
Diego Oliveira Sánchez
March 30, 2025 
 Andy is a very talented photographer, cordial, professional and the shooting I did with him was simply an amazing experience. I love the pictures he took (he was also very fast at delivering them, in less than a week I received 55 edited pictures) and I am already planning to book another shooting with him :) Highly recommended!
Roberto De Gironimo
September 19, 2024 
 We recently collaborated with Andy Cannon Photographer for our latest SEWING FIESTA linen menswear collection, and we couldn't be more pleased with the outcome. Not only was the result exceptional, but the process management was equally impressive—clean, clear, and delivered promptly as promised. We look forward to continuing our partnership with Andy Cannon Photographer in the future.
Rita Griguolaitė
May 9, 2024 