Adidas Ultraboost 5 UGC shoot

Behind the Lens of a UGC Influencer Campaign with Kaja Časar

The Brief

Teaming up with Slovenian fitness influencer Kaja Časar for Adidas to translate the ultra‑lightweight performance of the new Ultraboost 5 “Light” into authentic, user‑generated content (UGC) that would resonate on social channels in Eastern Europe.

Creative Approach

  • Location scouting: Brutalist architecture at Magma on the coast of Tenerife offered clean lines, sandy textures and sun‑drenched golden tones that echo the shoe’s Lightboost gradient midsole.
  • Natural light only: Sunrise and golden hour deliver soft contrast, highlighting the semi‑translucent outsole and letting the pink‑to‑sunset‑yellow fade pop without heavy retouching.
  • Dynamic angles: Low perspectives and intentional motion‑blur place viewers inside the action while preserving hero sharpness on the sneaker.

Production Notes

  • Deliverables: 10 retouched hero stills (web and socials)
  • Turnaround: 48‑hour edit, delivered via online gallery and cloud workspace with color‑coded usage rights.

Why Brands & Creative Directors Work With Me

  • Story‑first mindset – aligning visuals with marketing objectives
  • Agile UGC production – light footprint, quick turnaround, always on‑brand
  • Data‑driven creativity – testing hooks & thumb‑stopper frames in pre‑production

Looking for a campaign photographer who blends brand storytelling with scroll‑stopping visuals? Let’s talk about elevating your next product launch.

Slovenian influencer Kaja Časar running in Adidas Ultraboost Light shoes and turquoise Adidas activewear, framed by angular concrete structures against a clear blue sky.

Kaja Časar stretching pre-run, extending her leg against a textured concrete wall while highlighting the pink-to-yellow Lightboost midsole of the Adidas Ultraboost Light sneaker; evening Tenerife cityscape in soft golden light.

Low-angle close-up of Kaja Časar’s legs mid-stride, showing the sculpted outsole of the Adidas Ultraboost Light with its pink‑to‑yellow Lightboost gradient, captured against warm-toned brutalist architecture at sunrise.

Runner running through frame with a brutalist background

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