JOY: Content creation for a tiny product

Capturing content for a Finnish brand in the Canary Islands

JOY: TinyS -The Smallest Earbuds

Joy is brand coming out of Finland that is embracing innovation and sustainbility. They produce the smallest earbuds in the world; which are proving to be a hit with female athletes and active people. They needed a quick content production shoot in Tenerife capturing their values of spreading Joy and friendships.

JOY chose 400m athletes Aneja Simoncic & Vita Vovk, calisthenics athlete Rasmus Juhanson and sports celebrity Kaja Casar to represent them.

Joy earbuds modelled by 400m hurder Aneja Simoncic

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