SHADY RAYS
Capturing performance and adventure for Shady Rays in the rugged beauty of the Canary Islands.
The Brief
To launch two new colourways of the Talon model, Shady Rays wanted to capture the intersection of performance and lifestyle, eyewear built for athletes who thrive outdoors. The Canary Islands provided the perfect backdrop: rugged volcanic terrain, coastal light, and a landscape that mirrors the brand’s spirit of adventure.
Creative Approach
Action: Two elite 400m sprinters and trail runners brought authentic movement and energy to the shoot, showcasing the Talon’s versatility across both track and trail environments. We focused on genuine performance moments — sweat, motion, and resilience — to highlight how the sunglasses perform in real athletic conditions.
Production Notes
Deliverables: 30 fully edited lifestyle images and accompanying short-form video clips for use across web, paid social, and campaign assets.
Location: Tenerife, Canary Islands — a mix of coastal trails, volcanic ridges, and training tracks to reflect both performance and lifestyle.
Why Brands & Creative Directors Work With Me
- Brand Story‑first mindset – aligning visuals with marketing objectives
- Agile UGC production – light footprint, quick turnaround, always on‑brand
- Data‑driven creativity – testing hooks & thumb‑stopper frames in pre‑production
Looking for a campaign photographer who blends brand storytelling with scroll‑stopping visuals? Let’s talk about elevating your next product launch.
