Capturing the Essence of Vinco Performance:

Brand content creation in collaboration with athlete Naomi Van den Broeck

Vinco Performance approached our team with a clear vision: to create brand content in collaboration with their sponsored Olympic athlete Naomi Van den Broeck ‘s new signature model that would not only showcase their innovative eye protection at speed and against the elements but also tell a story that resonated with their brand and their values of strength in enduring, focusing and overcoming the odds.

The brand has a strong commitment to sustainability and innovation – Vinco Performance harnesses the power of bio-resin polymers sourced from sustainable forests rather than plastics to create its eyewear. This commitment to a renewable and fashionable product was mirrored in our choice of location. The Coronal Forest, with its pine trees scattered around volcanic terrain, was the perfect backdrop to highlight the brand’s dedication to the environment.

Two Days, One Vision

Following the brand’s art direction, our team, comprising myself, Sophie Haberl, and Silvia Beck, spent two intensive track and field sessions with Naomi at the Estadio Olimpico Antonio Domínguez Alfonso in Playa de las Americas. Here, we captured her in her element, sprinting with incredible power and precision – showcasing the real world performance of their eyewear at high speed.

Our journey then took us up through the pine forests of Teide and along the sun baked roads and up to a catch the sunrise above the clouds. Every frame captured not just the product and athlete in action, but a story of perseverance, innovation, and a commitment to the environment.

Brand: Vinco Performance

Athlete: Naomi van den Broeck

Content Production Team:

Andy Cannon, Sophie Haberl, Silvia Beck

olympic athlete jumping into air on stadium stairs

Athlete stretching on a track and field wearing sunglasses

Athlete stretching on olympic stadium floor in tenerife

Protection from the elements and stays on even at speed

Athlete catching breathing during run in the forest

Female runs up a volcanic hill at sunset

Are you a brand or agency in search of a versatile photographer and videographer for your next campaign? Andy Cannon is your go-to professional for capturing the essence of your brand in the most visually stunning way. Andy specializes in commercial lifestyle and adventure photography, offering his services across Spain, Tenerife, and the Canary Islands but will follow a great idea to any destination.

Whether you’re rolling out a new swimwear line, sports gear, or adventure accessories., Andy’s portfolio speaks volumes about his ability to bring your vision to life. His work has been featured across various platforms, from brand websites to popular retailers like New Look and ASOS. With a track record of satisfied clients and a team of skilled professionals, Andy Cannon Photography ensures that your brand’s story is told in the most compelling way.

Contact Andy today to discuss how he can elevate your brand’s visual narrative to the next level.