Capturing the Essence of Vinco Performance:
Brand content creation in collaboration with athlete Naomi Van den Broeck
Vinco Performance approached our team with a clear vision: to create brand content in collaboration with their sponsored Olympic athlete Naomi Van den Broeck ‘s new signature model that would not only showcase their innovative eye protection at speed and against the elements but also tell a story that resonated with their brand and their values of strength in enduring, focusing and overcoming the odds.
The brand has a strong commitment to sustainability and innovation – Vinco Performance harnesses the power of bio-resin polymers sourced from sustainable forests rather than plastics to create its eyewear. This commitment to a renewable and fashionable product was mirrored in our choice of location. The Coronal Forest, with its pine trees scattered around volcanic terrain, was the perfect backdrop to highlight the brand’s dedication to the environment.