Goddess Couture by Tosca the Label

Capturing the unique Goddess collection in a magic landscape

Goddess Couture: Tosca – The Label

I love to collaborate with brands that not only produce great pieces and products but also prioritise sustainability and ethical practices.  Tosca – The Label is once such brand and  I was drawn to the brand’s commitment to creating unique pieces while embracing sustainability.

To bring Tosca’s vision to life, we began by discussing the concept behind her brand and her inspirations, commitment to sustainability, and the inspiration for each jacket in the collection. We produced a moodboard and shot list, serving as a roadmap and art direction for the shoot.

The breathtaking landscapes of Tenerife, one of the Canary Islands, is a stunning location for fashion photography productions. The cactus-dotted deserts, punctuated by bursts of red succulents, create a unique and divine landscape that is a metaphor for the individuality and uniqueness of each jacket in the collection.

The unique details and artistry behind each jacket makes them desirable and mini one of a kind masterpieces. Tosca sourced pieces for each jacket global and they are studded with small details and edornments and we wanted to convey the craftsmanship and artistry behind Tosca’s designs. Despite the challenge of approaching darkness, we embraced the opportunity to experiment with unique uses of flash, resulting in captivating images that truly captured the spirit of the collection.

We hope to showcase not only the talent behind Tosca – The Label but also the unique landscape and light found on the island of Tenerife. It’s more than just a photo shoot; it’s a celebration of divine feminity, creativity, sustainability, and the beauty of our natural surroundings.

See the collection here: https://toscaperic.com/tosca-the-label

For Tosca @tosca.thelabel

Photography by @andycannonphoto & @silviabeckimages

Styling: @iam.tosca.elisabeth

Hair and make-up: @edinamakeupartist

Models: @amarisoool @vatsavantika00 @paaulidz

Model wearing a jacket and silver necklace for photoshoot in a desert landscape
Detail on the back of a jacket
Model showing the back of a jacket
Photoshoot showing back of jacket in a desert on Tenerife
Models walking in desert for photoshoot

Always wonderful to work with Andy! I highly recommend working with him, amazing experience, fantastic quality of photos and videos, great communication and good vibes! Not only does he have an exceptional talent for his art, but he also has a talent for making sure everyone is comfortable and at ease during the shoot. Highly recommended! Thank you so much, Andy! See you soon

I hired Andy for a lifestyle and product launch shoot for an eyewear brand, and he exceeded expectations. He brought the creative brief to life with precision and delivered all assets promptly, even with a tight turnaround. Andy’s professionalism, attention to detail, and reliability made the entire process super easy. I highly recommend him and look forward to collaborating again in the future.

Matthew Avatar Matthew
June 9, 2025

It was a pleasure working with Andy on our photoshoot for our wedding photos in Tenerife. Andy is extremely thorough, and went above and beyond to help us capture beautiful moments to remember the day forever. Before even meeting, he took time to have several calls with us to help us decide on outfits, locations, poses, and many other logistical details. He also recommended someone to help my wife with her make up and hair during the photoshoot. During the photoshoot, we spent sunrise to dusk driving to multiple scenic spots in Tenerife. We captured stunning shots in the desert, beach, a picturesque village, and in Teide. His editing skills are also top notch. We were very pleased with the results once he sent us the final versions of the photos. During the whole process, we felt reassured that Andy would do a great job. He is clearly passionate about photography and wants his clients to be happy. He is also great to chat with; we had a lot of fun spending the day with him.

media thumbnail 0
Diego Oliveira Sánchez Avatar Diego Oliveira Sánchez
March 30, 2025

Andy is a very talented photographer, cordial, professional and the shooting I did with him was simply an amazing experience. I love the pictures he took (he was also very fast at delivering them, in less than a week I received 55 edited pictures) and I am already planning to book another shooting with him :) Highly recommended!

Roberto De Gironimo Avatar Roberto De Gironimo
September 19, 2024

We recently collaborated with Andy Cannon Photographer for our latest SEWING FIESTA linen menswear collection, and we couldn't be more pleased with the outcome. Not only was the result exceptional, but the process management was equally impressive—clean, clear, and delivered promptly as promised. We look forward to continuing our partnership with Andy Cannon Photographer in the future.

media thumbnail 0media thumbnail 1media thumbnail 2
Rita Griguolaitė Avatar Rita Griguolaitė
May 9, 2024